About Us

NEA, based in New Delhi, focus on eliminating toxic waste in the Asian beauty market is commendable. The beauty industry has been known to contribute to pollution, and the efforts made by the brand to reduce its carbon footprint is a step in the right direction. The commitment to creating cruelty-free products is also noteworthy. The use of animal testing in the beauty industry has been a topic of concern for a long time, and by not engaging in this practice, the brand is showing its dedication to ethical practices.
What we really do?

We are constantly innovating and drawing our attention to skin concerns that are often overlooked to create high quality products that are just right for your skin.

Our Vision

We are committed to creating progressive formulas that are 100% cruelty-free and made with the latest on-trend performance ingredients and botanicals.

History of Beginning

The brand was curated with the aim to eliminate the toxic waste caused to the environment by the companies that are saturating the Asian beauty market.