About Us

NEA, based in New Delhi, focus on eliminating toxic waste in the Asian beauty market is commendable. The beauty industry has been known to contribute to pollution, and the efforts made by the brand to reduce its carbon footprint is a step in the right direction. The commitment to creating cruelty-free products is also noteworthy. The use of animal testing in the beauty industry has been a topic of concern for a long time, and by not engaging in this practice, the brand is showing its dedication to ethical practices.